Big Fat Fail, Lidl Supermarkets

I’m going to be persnickety. Two things about Lidl (a European discount supermarket for my American readers) are seriously annoying me. One is kind of petty. The other is actually pretty important.

Let’s start with the petty one. Lidl in Hungary has normal trolleys and also smaller baskets on wheels. I like to use the smaller baskets on wheels, mainly because you don’t have to fiddle around finding a coin (100 forints or 1 euro) to put in the slot so you can release the trolley from its chains and start trundling it round. I never never have a 100 forint piece when I need one, or I have it in the form of two 50 forint coins etc.

Hungarian supermarkets also generally have a nice custom whereby they provide a small shelf near the checkout where you can put your basket after you’ve paid so you can sort out your plastic bag and avoid putting the eggs under the cabbage, while not holding up the queue.

All was fine with Lidl until this year when some kind of order clearly came down from on high, saying that you could no longer keep your little basket when you went through the checkout, you had to leave your basket before the checkout. So you couldn’t just put your shopping back in your basket after you’d paid for it, and trot over to the shelf to sort yourself out. No, after you’ve paid, you have to either a) put all your shopping in your bag immediately at the checkout which slows down the queue a lot and can be stressful for people who worry about that kind of thing; or b) you have to carry your shopping over to the shelf, requiring several trips, meaning you might drop the eggs, and anyway slows down the queue.

I told you this was petty, didn’t I?

It’s one of those stupid little rules that higher management love to invent. Probably they don’t want to pay the lad who collected up the baskets and took them to the entrance. Maybe it’s a fire hazard. Whatever. The fact that this rule is encouraging the Gauleiter element among the checkout girls and boys, is also irritating. I had a snotty girl order me to take my basket back to the other end of the queue the other day. Instantly reverting to childhood, I put the basket on my head, shouted “coming through!” to the uncomprehending queue and did my best to damage the basket when I dropped it into the pile. Then it took me a remarkably long time to put all my shopping in my plastic bag after I’d paid for it, while the girl sat back and rolled her eyes, the way Hungarian checkout girls often do. I’m not proud of this, by the way. But what do they expect? It’s a stupid irritating petty rule, impacts old ladies more than anyone else, plus you slow down the queue whatever happens and the queues are slow enough already because Lidl clearly doesn’t believe in making it easy to pay.

Remove this silly rule, Lidl. Find another way to save the basket-collecting lad’s wages.

So that’s the petty complaint. Here’s the far more serious complaint and here I’m really being unfair to Lidl because every single supermarket does it. But Lidl have pissed me off, so it’s them.

Do you have to put sugar in everything? I mean, the chocolate and the creamy puddings, that’s fine. I’m trying to cut down the sugar I eat and I’ve taken to reading ingredients lists. Ye gods. EVERYTHING has sugar (or artificial sweeteners which are worse) in it. Not just breakfast cereal and meusli and salami and tinned sweetcorn and sauces and seasonings and pickled cucumbers and bread and coconut milk and…

Frozen seafood? OSTRICH STEAKS? Why in the name of the gods of food do you feel the urge to put sugar in ostrich steaks? Aren’t they sold as healthy meat because low fat? Seafood is ALREADY sweet, do you have to put sugar in that? Why?

Well, I know why – it’s because sugar is addictive and you want us consumers to come back for more ostrich steaks and that’s the quickest and cheapest way to do it.

That’s not good enough, Lidl (and all the rest of you cheating crowd of big grocers). People are wising up to the dangers of sugar and in particular the dangers of sugar that you don’t know is there (ostrich steaks!) I’m not the only person cutting down on sugar. Sugar is quickly becoming the Supervillain of food, not poor old fat. It’s implicated in heart disease, high blood pressure and the pandemic of obesity sweeping the globe, not to mention it causes Type 2 Diabetes. And possibly Alzheimer’s, since it may be that Alzheimer’s is just Type 3 Diabetes of the brain.

You’re going to say you only put a teensy amount in the ostrich steaks. Well it mounts up. Take a look at the USA if you want an awful warning on what happens when you add a little sugar here and a little there. Their obesity levels are at 1 in 3 and their Type 2 Diabetes stats are following up the curve into the stratosphere.

Here’s my suggestion, Lidl. Be at the forefront of the grocery revolution. Introduce a line of products which have neither sugar nor artificial sweeteners in them. Like ostrich steaks and seafood without sugar, vitamin pills without sweeteners. Don’t add anything else like fructose and maltose which are also sugars. Just guaranteed no-sugar no-sweetener food. You can charge a bit more for them, I realise it’s going to be hard NOT adding sugar.

You remember. Like food used to be. No sugar in it unless it’s a pudding. Do it Lidl, your competitors will laugh and then they’ll follow you.

Oh and let  us keep our baskets, eh?

2 thoughts on “Big Fat Fail, Lidl Supermarkets

  1. you certainly have the gift of communication Patricia! Here’s hoping not only Lidl but U.S. supermarkets will sit up and take notice.

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